Denotation

means

the explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it or suggested by it; the association or set of associations that a word usually elicits for most speakers of a language, as distinguished from those elicited for any individual speaker because of personal experience.

or

Logic.

  1. the class of particulars to which a term is applicable.
  2. that which is represented by a sign.
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